This book wasn't terrible, even if it hit all the standard romance novel cliches, but what really kept it from being enjoyable for me was the dialogue. Dear god, the dialogue was bad. It was so stilted and unnatural that it made reading large chunks of the book a slog. Example: "I cannot control who you have plans with. I also cannot hide my distaste in knowing some other guy will have the good graces of your company tonight, but I am not mad." So stiff, so formal. Just write how people really talk!
That being said, it wasn't a bad book. I'll probably pick up the second one (if the price is right) just to see if the Cole/Aiden/Julia thing is going to happen.